Research: Who Are My Target Audience

Lewis watson's music genre is acoustic/indie singer songwriter whose target audience for his music is generally the younger generation based around 18- 25 year olds i will have to target people of this age that are interested in this genre who are both female and male in late teens with distinctive styles in which my chosen artist has a distinctive style which could relate to the teens of a similar age of the target audience therefore they would tend to relate and have a connection through similar interests. lewis Watson also uses social media a lot through his youtube channel and across media platforms in which the age group would use heavily thought their daily life. 

people within this target audience would generally enjoy their music more than going out and parting or getting drunk, they would appreciate their music more in which they would probably be more likely to attend festivals or popular acoustic artists, purchase music magazines or sign up to music sites/apps such as deezer or Spotify in order to enjoy the music every day and surround temselves with others that have similar music tastes. 

the audience for this genre would generally have more of a hipster dress style for example more simplistic and vintage styles also being very well presented with their hair styles. They would also tend to listen to other popular acoustic/indie artists such as Ed Sheeran and Ben Howard.